At some point in time, you’ll likely have questions or require assistance with the free SEO software you choose. The company should have a good reputation for service via various channels, including phone, email, live chat and/or community forums. Note that you may have to upgrade to a paid plan to receive the best and most flexible support. The tool will also send you a weekly SEO performance report so you know where you stand. The report will share whether your organic traffic has grown or declined, which keywords grew the most for mobile and desktop devices and more. The 7-figure content strategy we use to grow business’s content marketing channel to over $100k per month.

Best SEO tool for rank tracking

Or if GA shows a page with tons of traffic but a high bounce rate, I can dig into the crawl data to see if the page loads slow. Again, without needing to switch between lots of different tools. But if I’m analyzing specific areas of a site, like an ecommerce website’s product pages or blog, I can simply paste in a list of key URLs. But one key difference is that GSC only shows you one account at a time.

Majestic: Marketing SEO Tools

Any small business can carve out a significant digital presence, irrespective of budget constraints. The realm of SEO, once a realm only SEO Anomaly accessible to large corporations with big budgets, is now open to those willing to invest time and a little money in affordable SEO tools. It also offers a free version with a host of useful features, with an option to upgrade for additional functionalities.

Best SEO Tools

Our Keyword Tool is a point-solution since it has one function—to help you find the best SEO keywords to target. Semrush is a powerhouse platform in the digital marketing space, offering tools for SEO, content marketing, market research, advertising, and social media. Qwoted is a free SEO tool that connects journalists with sources. You can create a profile to become an expert in the database, which then allows you to answer journalist call-outs about topics related to your business or industry. Qwoted will also automatically match you with journalists seeking sources that fit your profile—a great way to develop press relationships and backlinks.

• Frase bridges the gap between AI generation and strategic optimization.
• Luckily, with the rise of AI and SEO tools, it’s easier than ever to know how to do SEO right.
• It’s a beginner-friendly tool that walks you through the key steps of optimizing your site for search engines.

Most small businesses use the free version of Google Analytics, but there is a paid version. More than anything, Google Analytics is used to help you understand your site traffic, user behavior and whether your SEO efforts are working. There is a free and paid version of Screaming Frog, but no free trial. The free version is likely enough if you’re just starting out with a single website as you’re limited to 500 URL, or page, crawls. If you’re well versed in SEO tactics and SEO is critical to the success of your business, then take a close look at Semrush.